Elements and Performance Criteria
- Plan and organise marketing and promotional activities
- Plan and schedule activities in accordance with the marketing plan or other organisational systems
- Identify, analyse and incorporate relevant market information into short-term planning
- Develop and implement detailed action plans for promotional activities at the appropriate time to address all operational details
- Undertake a general public relations role
- Establish and conduct relationships with industry and media colleagues in a manner that enhances the positive image of the organisation
- Use networks to assist in the implementation of promotional activities
- Develop promotional resources in appropriate formats where required, ensuring accessibility for customer colleagues with special needs
- Review and report on promotional activities
- Prepare reports in accordance with the organisation's marketing policy and required timeframes
- Present market intelligence in a manner which provides clear and concise information to those responsible for sales and marketing planning
- Make informal reports to relevant colleagues to maximise opportunity to meet team targets
- Review all activities in accordance with agreed evaluation methods, and incorporate results into future planning
- Agree to evaluation processes through consultation and negotiation